The opportunity

Locavore had built a loyal following around exceptional regenerative produce, but customers were navigating two separate brands and websites - Brooklet Springs Farm and Locavore. As the business grew, there was an opportunity to simplify the experience, make first purchases easier and create a stronger foundation for ongoing eCommerce growth.

The strategic decision

Rather than simply combining two websites, we reimagined the entire customer journey. From introducing curated meat boxes that removed the overwhelm of a first order to launching an affiliate program that encouraged new customer acquisition, every decision was designed to make shopping simpler and support sustainable growth.

How we helped transform the business

Working as an extension of the Locavore team, we've led the evolution of the digital experience across website strategy, customer journey, email marketing, social media and ongoing eCommerce optimisation. Alongside the new website, we've refined the brand, developed new ways to attract first-time customers and continued improving the online experience as the business grows. The result has been significant eCommerce growth and a stronger platform for the future.