We’re Tara and Katie.
We're two seasoned strategists who left the fast lane of big brands and agencies to build something slower, smarter, and more sustainable.
Between us, we've worked across some of the world's most respected FMCG, luxury and lifestyle brands - from Moët Hennessy, Coca-Cola and QT Hotels to household names like Foxtel, I Quit Sugar and Diageo. We've also had the privilege of partnering with founder-led businesses including Farmer Jo, Circa, Pure Pops, Loco Love and Locavore.
Over the years, we noticed the same challenge again and again. Businesses grow, evolve and become something far more sophisticated than when they started - but their brand, website and marketing don't always keep pace.
That's where we come in.
We help founder-led businesses transform the way they show up, creating brands, websites and marketing that finally reflect the quality of the business they've built.
Sustainable Growth Co. exists because we believe transformation shouldn't mean burning everything down or burning yourself out. It should be thoughtful, strategic and built to last.
We start by getting clear on where your business is heading and what's holding your brand back - managing the entire process so you can stay focused on running your business.
Two strategic brains. One clear direction.
Katie sees the bigger strategic picture.
Tara makes sure the thinking can work in the real world.
Together, we help founders understand what matters, make the right decisions and turn those decisions into something tangible.
We’re not here to make your business reliant on us.
We’re here to help your brand catch up, strengthen the people around it and leave the business clearer than we found it. Because transformation isn't the goal. Sustainable growth is.
More about us
Katie Graham
Katie is the strategic mind behind the calm.
With a background in agencies including Leo Burnett and brand roles across Foxtel, Diageo, Coca-Cola and I Quit Sugar, she brings a rare blend of instinct, commercial judgement and structure.
Katie has worked closely with founders and leadership teams across Farmer Jo, Loco Love, Salumi and other growing brands - helping them cut through the noise, make clearer decisions and focus their energy where it will have the greatest impact.
She is especially good at seeing the thing beneath the brief.
Not just what needs to be made, but what the business actually needs next.
“Our brand has been refreshed, has a clear strategy and we’ve seen sales increase dramatically. I came away feeling like I’d found my energy again for the business. Katie took the pressure off finding the right people, bringing in everything and everyone to put the steps right in front of me.”
- Liz Cook, Founder, One Seed Perfumes
Founder
Tara is the practical bridge between strategy and execution.
With experience spanning global brands including Moët Hennessy Australia, QT Hotels and Vodafone UK, alongside founder-led businesses such as Locavore, Pure Pops and Circa, she brings both commercial thinking and hands-on execution to every project.
She specialises in connecting the dots between brand, digital, customer experience and systems -creating practical strategies that don't just look good on paper, but work in the real world.
Whether she's leading a brand transformation, developing a digital strategy or guiding a website project, Tara is known for making complex challenges feel clear, achievable and commercially focused.
Alongside consulting, Tara is a Lead Instructor and Distinguished Faculty Member with General Assembly, and teaches for the Australian Marketing Institute and Social Media College.
"Tara was amazing! I've done a lot of AIM courses, and this has been one of the best."
- AMI student
FounderTara McFall
“Tara and Katie were incredible. I was able to take away so many things to work on my business. My favourite part- it didn’t feel like I was taking away ‘more work’. ”
“Tara and Katie have such a wealth of knowledge - a great opportunity to take the time to really think about what we’re doing and where we’re headed. The technical skills will also allow me to refine our presence online, allowing us to further grow our community and loyal clients.”
“If you’re looking for clarity in which direction to move forward or what foundations to lay down now to intentionally build upon I could not recommend highly enough!”